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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing, by Ian Brodie
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"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop
Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing
Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.
Inside the book you'll discover:
- The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
- 6 surefire subject line models that will get your emails opened and read.
- The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
- How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.
- The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).
Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.
No jargon. No fluff. Just practical, real-world strategies that deliver results.
"Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer
Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.
How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.
The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?
Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.
"Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.
If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.
- Sales Rank: #134428 in Books
- Published on: 2013-11-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .37" w x 6.00" l, .50 pounds
- Binding: Paperback
- 160 pages
From the Back Cover
Praise For Email Persuasion
"Email Persuasion is a great asset for any social media library. Ian brings a wealth of knowledge and practical experience to the fore. It's a must-read book and Ian ranks as one of the top international advisers in social media along with Chris Brogan, Mari Smith, and Amy Porterfield." John Ashcroft, Chief Executive Pro-Manchester
"If you have any doubts about the power and efficacy of email marketing, this book will cast them away. Ian Brodie gives you the real deal on why email marketing is the best way to win new clients. Chock full of details, Ian lays out an easy to implement step-by-step plan to create your own effective email marketing system that works!" Hope Williams, Owner Hopeworks Design
"The best thing about Ian's approach to e-mail marketing is that it works! We've seen a three-fold increase in leads and we've won several new clients for our consulting work, mostly without competition. Inspiring but practical. Ian certainly motivated me to get into action." Adrian Willmott, Managing Director Arcus Consulting
"If you want to build a high-quality, high-converting Email List in an ethical and engaging way, this book is for you. Ian Brodie takes the fluff out of Email Marketing and shows how to get the job done with easy to follow systems, tools and principles." Gordon Dahl, Digital Media Sales Consultant
About the Author
Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.�� �
He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing. �He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well). ��After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow these strategies, you can do the same.
Most helpful customer reviews
28 of 29 people found the following review helpful.
Easily the best book available on email marketing
By Steve Gordon
I've read nearly every book on email marketing. I've spent thousands on email marketing courses, and I publish a daily email newsletter and you need to know that this book is EASILY the most comprehensive on the subject. It explains why email is an important medium, and systematically lays out everything you must know to make it work for you: the psychology of email persuasion, how to develop your voice, what to write about...even the technology you'll need. I highly recommend it.
12 of 13 people found the following review helpful.
Great...Now I have to re-think EVERYTHING!
By Donnie Bryant
l've long been a student of email marketing, and I'm not bad at it, if I can be so bold. (Both my open rate and CTR are three times the industry average and reader engagement is really strong.)
But reading through Mr. Brodie's book, I see so many ways to improve my email strategy...so many concepts that I hadn't fully grasped before...so many opportunities to quit "winging it" and be purposeful.
Email Persuasion is a fantastic resource from a true boots-on-the-ground expert. Of course, having been reading Ian's emails for a couple years now, I expected nothing less.
Even after pulling back the curtain and revealing his secrets, I'm no less in awe of this email-writing wizard.
Highly recommended for entrepreneurs, marketers and anyone who uses email to make things happen.
7 of 9 people found the following review helpful.
A perfect example of armchair "gurus" rife in the digital marketing space.
By Arvind Kampli
Who's writing these reviews? There's nothing in here that you cannot learn by reading a few random blog posts on email marketing. The author writes with a "blogger mindset" - curating content, quoting other 'experts' and 'self appointed gurus', without adding real value and insights that come with experience.
The whole book is all fluff and mostly a "wall of text" without actionable illustrations or insights. Buy this if you are a small time wannabe "guru" peddling webinars and such. Get the "Rebel's guide to email marketing" or even the for dummies book on email marketing if you want to walk feeling you have learnt something actionable. The author only tells, but doesn't show. Experience in having actully done what is being taught is clearly lacking. A perfect example of armchair "gurus" rife in the digital marketing space.
And I have nothing against self publishers who print books "just in time", but at least put some ink into the printer so that the print is not so light that we have to strain our eyes to read.
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