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�No se ha preguntado alguna vez por qu� el vino tiene mejor sabor cuando se sirve en elegantes copas de dise�o? �O por qu� el coche, una vez lavado y abrillantado, parece que se conduce con m�s facilidad? Investigaciones recientes han demostrado c�mo los objetos que nos resultan atractivos funcionan, de hecho, mucho mejor. No nos limitamos a usar un producto, sino que establecemos una relaci�n emocional con �l. En Dise�o emocional se demuestra, por primera vez, que, siempre que nos encontramos con un objeto, nuestra reacci�n viene determinada no s�lo por lo bien que pueda funcionar, sino por el aspecto que tiene, si nos parece atractivo e incluso por la nostalgia que suscita en nosotros. Cuando un producto es, en t�rminos est�ticos, agradable y, adem�s, halaga las ideas que tenemos de nosotros mismos y la sociedad, lo que experimentamos es positivo. Tal es la raz�n de que haya personas dispuestas a gastarse importantes sumas de dinero, por ejemplo, en adquirir un reloj de pulsera artesanal, aunque otro digital, mucho m�s barato, quiz� sea m�s exacto y preciso. El modo en que los consumidores experimentamos los productos es, no obstante, s�lo parte de esta historia. La emoci�n tambi�n desempe�a un papel de suma importancia en el trabajo que realiza el dise�ador. Un estado de �nimo alegre realza la creatividad, en tanto que un estado an�mico inquieto impide focalizar la atenci�n. Los dise�adores, tanto si se dedican a crear robots como espacios de trabajo, exprimidores o coches Jaguar, oscilan entre sentimientos �negativos� y �positivos�, y sus obras muestran las huellas que dejan grabadas estas emociones. Esta perspectiva abarca igualmente, por otra parte, los dise�os del futuro. �Y si los objetos que elaboramos llegaran a percibir nuestro estado emocional? Y de ser as� �de qu� modo mejorar�a eso nuestro modo de interactuar con esos objetos?
- Sales Rank: #3841269 in Books
- Published on: 2006-08
- Original language: Spanish
- Number of items: 1
- Dimensions: .62" h x 6.38" w x 9.18" l, .85 pounds
- Binding: Paperback
- 279 pages
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